12th Commerce - Book Back Answers - Chapter 15 - English Medium Guides

  

 

Plus Two / 12th Commerce - Book Back Answers - Chapter 15 - English Medium

Tamil Nadu Board 12th Standard Commerce - Chapter 15: Book Back Answers and Solutions

    This post covers the book back answers and solutions for Chapter 15 – Commerce from the Tamil Nadu State Board 12th Standard textbook. These detailed answers have been carefully prepared by our expert teachers at KalviTips.com.

    We have explained each answer in a simple, easy-to-understand format, highlighting important points step by step under the relevant subtopics. Students are advised to read and memorize these subtopics thoroughly. Once you understand the main concepts, you’ll be able to connect other related points with real-life examples and confidently present them in your tests and exams.

    By going through this material, you’ll gain a strong understanding of Commerce Chapter 15 along with the corresponding book back questions and answers (PDF format).

Question Types Covered:

• 1 Mark Questions: Choose the correct answer, Fill in the blanks, Identify the correct statement, Match the following 
• 2 Mark Questions: Answer briefly 
• 3, 4, and 5 Mark Questions: Answer in detail

All answers are presented in a clear and student-friendly manner, focusing on key points to help you score full marks.

All the best, Class 12 students! Prepare well and aim for top scores. Thank you!

Chapter 15: Recent Trends in Marketing

I. Choose the correct answer.

1. Selling goods/ services through internet is
a) Green marketing     
b) E-business       
c) Social marketing      
d) Meta marketing
Answer Key:
b)E-business

2. Which is gateway to internet?
a) Portal     
b) CPU     
c) Modem     
d) Webnaire
Answer Key:
c) Modem     

3. Social marketing deals with:
a) Society         
b) Social Class         
c) Social change        
d) Social evil
Answer Key:
b) Social Class

4. Effective use of Social media marketing increase conversion rates of ___________.
a) Customer to buyers                 
b) Retailer to customers
c) One buyer to another buyer’s               
d) Direct contact of marketer
Answer Key:
a) Customer to buyers

5. Pure play retailers are called
a) Market creator’s        
b) Transaction brokers     
c) Merchants       
d) Agents
Answer Key:
b) Transaction brokers     

II. Very short answer questions.

1.  What is service marketing?
Answer Key:

• A service is any activity or benefit that one party can offer to another which is essentially intangible and which does not result in the ownership of anything like business and professional services insurance, legal service, medical service etc.  

2. What is green marketing?
Answer Key:

• Green marketing implies marketing environmentally friendly products.
• Green marketing involves developing and promoting products and services which satisfy customers’ wants and needs for quality, performance, affordable pricing and convenience.

3. What is Ambush marketing?
Answer Key:

• Ambush marketing technique is a new technique whereby a particular advertiser seeks to connect his product to the event in the mind of potential customer without paying sponsoring expenses to the event.
• In other words it is a method of building brands in covert ways.

4. What is Social marketing?
Answer Key:

• Social marketing is a new marketing tool.
• It is the systematic application of marketing philosophy and techniques to achieve specific behavioral goals which ensure social good.

III. Short answer questions.

1. What are the advantages of E-Marketing?
Answer Key:

• E - Marketing provides 24 hours and 7 days “24/7” service to its users. 
• So consumer can shop or order the product anytime from anywhere.
• Direct contact of end consumer by the manufacturers cuts down the substantially intermediation cost
• Customer can buy whatever they want/ need just by browsing the various sites.

2. Discuss the objectives E-Marketing. (Any 3)
Answer Key:

• Expansion of market share  .Reduction of distribution and promotional expenses.
• Achieving higher brand awareness.
• Strengthening database.

3. Explain in detail about Niche marketing.
Answer Key:

• Niche marketing denotes a strategy of directing all marketing efforts towards one well defined segment of the population.
• Actually there is no market in niche market.
• It is found by company, by identifying the need of customers which are not served or under served by the competitors.

IV. Long answer questions.

1. Explain in detail how traditional marketing differ from E-marketing.
Answer Key:  

E-marketing	Traditional Marketing
It is very economical and faster way to promote the products.	It is very expensive and takes more time to promote product.
It is quiet easier for promoting product globally in the short time.	It is very expensive and time consuming to promote product/service under traditional marketing.
E-Business enterprise can expand their operation with minimum manpower.	It needs more manpower.
In this marketing product can be sold or bought 24x7, round the year minimum manpower.	That is not possible in traditional marketing.

  

2. Discuss any two new methods of marketing.
Answer Key:
Service Marketing:

• A service is any activity or benefit that one party can offer to another which is essentially intangible and which does not result in the ownership of anything like business and professional services insurance, legal service, medical service etc.
• The unique characteristics of services marketing warrant different strategies compared with the marketing of physical goods .
  

Niche Marketing:

• Niche marketing denotes a strategy of directing all marketing efforts towards one well defined segment of the population.
• Actually there is no market in niche market.
• It is found by company, by identifying the need of customers which are not served or under served by the competitors

 

Prepared By:

 

B. MUTHUKUMAR 
PG ASST COMMERCE
MKVK MATRIC HR SEC SCHOOL 
TENKASI