12th Commerce - Book Back Answers - Chapter 14 - English Medium Guides

  

 

Plus Two / 12th Commerce - Book Back Answers - Chapter 14 - English Medium

Tamil Nadu Board 12th Standard Commerce - Chapter 14: Book Back Answers and Solutions

    This post covers the book back answers and solutions for Chapter 14 – Commerce from the Tamil Nadu State Board 12th Standard textbook. These detailed answers have been carefully prepared by our expert teachers at KalviTips.com.

    We have explained each answer in a simple, easy-to-understand format, highlighting important points step by step under the relevant subtopics. Students are advised to read and memorize these subtopics thoroughly. Once you understand the main concepts, you’ll be able to connect other related points with real-life examples and confidently present them in your tests and exams.

    By going through this material, you’ll gain a strong understanding of Commerce Chapter 14 along with the corresponding book back questions and answers (PDF format).

Question Types Covered:

• 1 Mark Questions: Choose the correct answer, Fill in the blanks, Identify the correct statement, Match the following 
• 2 Mark Questions: Answer briefly 
• 3, 4, and 5 Mark Questions: Answer in detail

All answers are presented in a clear and student-friendly manner, focusing on key points to help you score full marks.

All the best, Class 12 students! Prepare well and aim for top scores. Thank you!

Chapter 14: Marketing and Marketing Mix

I. Choose the correct answer.

1. The initial stage of Marketing system is____________
a) Monopoly system             
b) Exchange to Money         
c) Barter system                         
d) Self producing
Answer Key:
c) Barter system

2. Who is supreme in the Market?
a) Customer     
b) Seller     
c) Wholesaler          
d) Retailer
Answer Key:
a) Customer

3. In the following variables which one is not the variable of marketing mix?
a) Place Variable                        
b) Product Variable     
c) Program Variable            
d) Price Variable
Answer Key:
c) Program Variable

4. Marketing mix means a marketing program that is offered by a firm to its target ___ to earn profits through satisfaction of their wants.
a) Wholesaler     
b) Retailer     
c) Consumer     
d) Seller
Answer Key:
c) Consumer

5. Which one is the example of Intangible product?
a) Education     
b) Mobiles     
c) Garments     
d) Vehicles
Answer Key:
a) Education

II. Very short answer questions.

1. What is Marketing?
Answer Key:

• Marketing is one of the business functions that all activities that take place in relation to markets for actualize potential exchanges for the purpose of satisfying human needs and wants.

 

2. Define Marketing Mix.
Answer Key:

• “Marketing mix is a pack of four sets of variables namely product variable, price variable, promotion variable, and place variable”. - Mr. Jerome McCarthy

 

3. What is meant by Grading?
Answer Key:

• Grading means classification of standardized products in to certain well defined classes.

III. Short answer questions.

1. What are the objectives of marketing?
Answer Key:

• Intelligent and capable application of modern marketing policies.
• To develop the marketing field.
• To develop guiding policies and their implementation for a good result.
• To suggest solutions by studying the problems relating to marketing.
• To find sources for further information concerning the market problems.
• To revive existing marketing function, if shortcomings are found.
• To take appropriate actions in the course of action.

2. What are the concept of marketing?
Answer Key:
What I can sell?

• MAKE WHAT YOU CAN SELL, BUT DO NOT TRY TO SELL WHAT YOU CAN MAKE.

Shall I first create products?

• NO, FIRST CREATE A CUSTOMER, THEN CREATE PRODUCTS.

Shall I love my products?

• NO, LOVE YOUR CUSTOMERS AND NOT THE PRODUCTS.

Who is supreme in markets?

• CUSTOMER IS SUPREME OR KING.

Who will shape my decisions?

• CUSTOMER'S PREFERENCES SHAPE YOUR DECISIONS.

3. What do you mean by marketing mix? Write any two elements.
Answer Key:
Marketing mix:

• Marketing mix means a marketing programme that is offered by a firm to its target consumers to earn profits through satisfaction of their wants.

Two Elements:
Product:

• Product is the main element of marketing. 
• Without a product, there can be no marketing.

Price:

• Price is the value of a product expressed in monetary terms. 
• It is the amount charged for the product.

IV. Long answer questions.

1. Discuss about the Evolution of marketing. (any 5)
Answer Key:
Barter System:

• The goods are exchanged against goods, without any other medium of exchange, like money.

Sales Orientation:

• The stage witnessed major changes in all the spheres of economic life.

Marketing Orientation:

• Customers’ importance was realised but only as a means of disposing of goods produced.

Consumer Orientation:

• Under this stage only such products are brought forward to the markets which are capable of satisfying the tastes, preferences and expectations of the consumers-consumer satisfaction.

Management Orientation:

• The marketing function assumes a managerial role to co-ordinate all interactions of business activities with the objective of planning.

2. Narrate the Elements of Marketing mix.
Answer Key:
Product:

• Product is the main element of marketing. 
• Without a product, there can be no marketing.

Price:

• Price is the value of a product expressed in monetary terms. 
• It is the amount charged for the product.

Place (Physical Distribution):

• An excellent quality product, with a competitive price structure, backed up by efficient promotional activities, will be a waste if it is not moved from the place of production to the place of consumption at an appropriate time.

Promotion:

• An excellent product with competitive price cannot achieve a desired success and acceptance in market, unless and until its special features and benefits are conveyed effectively to the potential consumers.

 

Prepared By:

 

B. MUTHUKUMAR 
PG ASST COMMERCE
MKVK MATRIC HR SEC SCHOOL 
TENKASI